Drivers took over 6 minutes hunting for a park - increasing congestion and emissions

Overstays hurt retail spending by up to $4000 per day 

Cars overstay timed parking by an average 80 minutes 

33% didn't buy a paid parking ticket due to lack of enforcement


Smart parking guidance is proven to reduce trip times and congestion 

1 in 3 drivers keep hunting for onstreet parking, creating stop start driving behaviour and congestion 

The last 20% of the trip takes up 50% of the time

EV public charge points are already under pressure due to lack of demand management to help drivers PARK - CHARGE - DRIVE efficiently

 Photo by Omer Rana on Unsplash

Roger Rooney

Managing Director

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PROBLEM & SOLUTION Photo by Jake Blucker on Unsplash

Project success requires a focused business case.


One that delineates between outcomes and benefits to deliver impact at scale through high take-up and usage.


This sort of pre-project planning is rarely done well, with many councils settling for a 'do something', technology proof of concept trial that deliver few lessons, no service integration or business transformation.  


Bringing in expert review at pre-project means you will produce a focused business case, supported by key stakeholders, that identifies the 5 key skill areas for successfully delivering benefits to time, cost and quality.



Once you have an approved business case, with agreed, measurable and achievable objectives, then we can start project planning your Smart Parking Proof of Value trial.


Staged Approach: councils may start from different points along the parking maturity pathway, which usually means three steps:

  1. change informal parking to regulated TIMED FREE parking

  2. trial smart parking sensors/cameras to collect and publish real time parking bay availability for driver guidance apps and LED signage and enforcement; then scale out

  3. introduce paid parking for high demand areas e.g. tourist zones and main streets.

Change Management: garner support from stakeholders; the people you need to deliver a successful project and service.

Get their attention and desire through selling the benefits and address the fears of the neutrals 

Approach to market: the choices are seemingly endless on how to procure, but the key issue is the same; identify yours goals, requirements and then extract maximum value from the market.

Photo by Alvaro Reyes on Unsplash




BTS Advisory provides you with grounded steps that are practical, marketable and leverage extensive experience on both the client and vendor side. 


We offer

  • Pre-project review of current state, develop options and benefits identification and owners

  • Business Case development , funding options, feasibility analysis, solution requirements and cost benefit analysis

  • Qualitative and Quantitative evaluation of benefits realisation

  • Corrective action for stalled projects

  • Digital transformation of service delivery and enforcement operations

  • Smart City project management through entire project life-cycle


We help you deliver value for money solutions by negotiating better pricing and unlocking additional value from vendors, including 

  • Product development and innovation, business transformation, UX design sprints

  • Data science as a service and predictive parking models

  • Public Private Partnerships with private carparks

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Lucal Lovell, Managing Director, Hoptstay



We had begun a Smart Parking technology Proof of Concept trial when Roger met with our team and we agreed on a new goal; conduct a Proof of Value trial to test smart parking's ability to reduce driver’s time searching for available parking during peak tourist season. Roger also added enforcement to the scope which led to the business transformation of how we patrolled and infringed overstayed vehicles.


He was instrumental in boosting smart parking coverage and tailoring our surveys to identify the impact of real time parking availability data - which reduced driver search times by 61% along with his data insights and cost benefit analysis has formed the basis for our business case for scaling out across the shire.

We credit this successful trial and being able to confidently take the next steps significantly towards Roger’s hands on expertise, enthusiasm and can do attitude.

- Doug Bradbrook - 
Principal Transport Engineer, Mornington Peninsula Shire Council

Rye Smart Parking Trial

Contact Us

Roger Rooney

Managing Director